About Coach Lisa
Helping Women Build Strength for Every Season of Life
Hi! I’m Lisa Hayes Cox—wife, mom, proud grandmother, retired educator, and the heart behind FTM Wellness.
I’m also a Natural Professional Bodybuilder, Certified Hormone Health Coach, Certified Personal Trainer, and Group Fitness, Pilates, and Yoga Instructor. But more than any title or certification, I’m passionate about helping women discover that it’s never too late to become stronger, healthier, and more confident.
For over 15 years, I’ve had the privilege of coaching women through every stage of life—from beginners taking their very first fitness class to athletes preparing for bodybuilding competitions. My greatest joy is watching women realize they’re capable of far more than they ever imagined.
My Story
Like many women, my journey hasn’t always been easy.
I’ve experienced the physical and emotional challenges of a total hysterectomy, menopause, injuries, setbacks, and the changing seasons that come with aging.
There were moments when I wondered if my strongest days were behind me.
Instead, they became the beginning of an entirely new chapter.
Through faith, consistency, education, and perseverance, I rebuilt my health, reclaimed my strength, and returned to the bodybuilding stage as a Natural Professional Bodybuilder in my late 40s. All of this allows me to continue as I enter my 60s and beyond.
That journey taught me something I now share with every client:
Fitness has no expiration date.
No matter where you’re starting—or starting over—it’s never too late to build strength, improve your health, and become the best version of yourself.
My Mission
At FTM Wellness, my mission is simple:
To educate, encourage, and empower women to live stronger, healthier, and more fulfilling lives.
I believe fitness is about so much more than losing weight or changing how you look.
It’s about having the strength and energy to enjoy life’s greatest blessings—whether that’s playing with your grandchildren, hiking a favorite trail, stepping onto a competition stage, or simply feeling confident in your own skin.
My goal is to help you create sustainable habits that support your body, mind, and spirit for years to come.
Why I Coach
Because I’ve been there.
I understand the frustration of hormonal changes.
I understand the challenges of menopause.
I understand starting over.
I understand self-doubt.
And I understand what it feels like to discover that you’re stronger than you ever believed possible.
That’s why I don’t simply hand out workout plans.
I walk beside my clients with education, accountability, encouragement, and personalized coaching designed for their unique journey.
Together, we’ll celebrate victories, overcome obstacles, and create lasting transformation.
Nourish your body with confidence and balance.
My Coaching Philosophy
Strong. Fit. Functional for Life.
I believe every woman deserves to feel strong, capable, and confident at every age.
Whether your goal is improving your health, building muscle, losing weight, increasing mobility, preparing for competition, or simply living with greater energy, I’m here to help you create a lifestyle you can enjoy for a lifetime.
My coaching is built on four simple principles:
PLAN with Intention
Create a personalized roadmap for success.
FUEL with Purpose
MOVE with Confidence
Build strength, mobility, and resilience through purposeful movement.
THRIVE for Life
Develop lifelong habits that support healthy aging and vibrant living.
More Than Fitness
There are countless fitness professionals who teach workouts.
Nutrition coaches who teach macros.
Yoga instructors who teach movement.
While each of those has incredible value, my passion goes far beyond helping women exercise or lose weight.
I help women learn how to age well.
Not just through menopause.
Not just through bodybuilding.
Not just through yoga.
But through a lifestyle built on strength, nutrition, purposeful movement, faith, and healthy habits that support every season of life.
I believe growing older is a privilege—not a limitation.
With the right guidance, education, and encouragement, you can continue building strength, improving your health, increasing your energy, and living with confidence for decades to come.
Whether you’re 35 or 75, just beginning your wellness journey or pursuing a new fitness goal, it’s never too late to invest in your health.
Because healthy aging isn’t about slowing down…
It’s about becoming stronger, wiser, and more resilient with every passing year.
That’s the heart behind FTM Wellness.
Helping Women Build Strength for Every Season of Life.
Strong. Fit. Functional for Life.
Let’s Do This Together
No matter where you are on your wellness journey, you don’t have to walk it alone.
I’d be honored to help you discover your strength, reach your goals, and become the healthiest version of yourself.
Because it’s never too late…
to get stronger.
to feel healthier.
to live with confidence.
Welcome to the FTM Wellness family.
FTM Wellness 